Google Places Business Listings is trying to insure that it is top dog among the Local Search Engines real soon. They just have so many ideas that are so clever, useful, and inexpensive. This one could be called the Twitter of local search.
Since you, as a marketer or business owner should be checking your Google Places Analytics daily or at least weekly to see trends and make revisions in your strategy for both Google Places and your other online advertising, you can quickly put up a news piece in the box in the upper right hand of your Google Analystics page, just under the “Post it to your place page bluegraydaily.com.” And since Google seems like they forgot how to name things after they created the great name Google, I’ll name this for them. Google Places News Flash.
Now your News Flash will appear on the listing in a highly visible location just under the major items such as name, address, and category.
This is the easiest, fastest way to generate a following yet. Now just watch how Google integrates this into their other products. But for now, local business owners have yet another reason to love Google Places. Use this idea to put up the daily special at a restaurant, or the standings in the Tour de France for a bike shop. How about giving a one hour special for any retailer, and you give the special at the same time every day. You can even use it just to proclaim the most important aspect of your business’s special niche or reason for existence.
1. Hot issues. Start your day right by checking out relevant RSS/news feeds where you may get new information that’s related to your chosen niche. For example, if you’re blog is all about music, you may want to check out new releases, hot information about popular artists, etc.
2. Problems of your target audience. Get to know the things that bother your readers and talk about them on your blog. For example, they may be having a hard time understanding the algorithms of Google that is why they fail to secure better ranking for their blog or website. Talk about their problems in details and end your blog posts by giving out the appropriate solutions.
3. Questions of your visitors. Encourage your visitors to leave their questions on your blog and talk about them on your posts. Ensure that you’ll be able to provide these people with the best answers.
4. Products and services. You’re free to talk about your products and services on your blog. However, make sure that your posts will not sound like you’re doing hard selling. For best results, I recommend that you simply highlight the benefits that your products and services can offer. Tell your audience how they work and how they can exactly help them. You can also compare your offerings from other similar products and convince your visitors that what you offer are the best in the online arena.