Ah, blogs. If you’re like me (and many others building their or someone else’s business), you may have created a web log to communicate more intimately and more frequently with your audience. It’s supposed to be easy. After all, the technology is simple, the style casual and the content brief.
But after the initial wave of enthusiasm, you may find it increasingly difficult to generate ideas for the blog that began with so many thoughts – and so many posts – just a few months ago Sherry Dyson. Worse, you might be guiding a boss or colleague who may not be a fluent writer, but is the appropriate representative whose voice must be present in the Blogosphere.
How do you help that person refresh her well of inspiration when she’s run out of ideas to draw upon? Tape the following list of ideas, prompts and suggestions over her monitor. Chances are, one of the following blog formats will give her just enough push to get through the next post.
The most obvious choice: announce something new and noteworthy, like a product release or an upcoming seminar. Keep in mind that the best content is both germane to your organization and relevant to your audience. If your blog is aimed at investors, don’t hammer them with technical data; likewise, if you are indeed speaking to techies, don’t waste their time with personnel notifications.