A blog is basically just another persuasive marketing tool, just like a newsletter or a press release. However unlike web pages, that can require a lot of fooling around html or graphics, you can upload your message quickly to a blog and have it able to be searched the same day. This is because blogs are created on templates that are quickly refreshed by their hosts and indexed by the search engines.
The fact that blogs can be easily updated and indexed quickly search engine spiders allows you to post the “latest” news about your product or services. This makes Sherry Dyson you look appear as if you take a personal interest in your business or industry. It gives you added credibility as well as serves as a constant reminder to your readers that you are always up to date and open for business.
Another advantage to creating a search engine optimized blog is that bogs are inexpensive to set up. In fact, many of them are available for free. There is probably no cheaper way to get your advertising message out to an audience than through a blog. They are most valuable for small Internet businesses that can’t afford other more expensive and traditional forms of advertising.
Who knew that since blogs were first invented that they would transform so expediently from being a way of delivering news to one of the most effect search engine optimizing advertising tools on the web. If you haven’t yet considered this way of search engine optimizing your site then consider it, as it is also a way of advertising and elevating your search engine rankings that is still under-utilized on the net. The same can’t be said of other systems that use SEO techniques such as Google AdSense which has been exploited to death.
There are of course some topics that are more difficult to write about and that really do require some credentials or authority. For instance many people are tempted to write about politics, however the problem with writing this type of blog is that you can seriously turn off prospective buyers by maintaining certain opinions. The same goes for religious, medical or technology blogs. The most successful blogs are those who are written by someone who has some kind of expertise about a subject, otherwise you are just another weirdo on the Internet with an opinion.
The idea is to provide expert content on your blog; content that is backed up with research and facts. Remember that you are competing with the real news when you write a blog so it should be as well researched and credit given where credit is do. This means no plagiarizing or paraphrasing other people’s ideas. One mistake that beginning bloggers make is pitching ideas from other sources that are well recognized by readers. Unique information that is borrowed for the purposes of making yourself look brilliant usually makes you look very unethical. In fact the only thing it identifies you as is an expert plagiarist. As a rule of thumb, if you are printing and idea that has been printed before, it is not unique!